Before Square, the registering to accept credit card payments included a butt load of paperwork, all of which landed on the vendor’s plate. And here’s the most important part: when Square first launched, that process didn’t change — Square just did the paperwork for each vendor, now their customer. And the rest is history still in motion, as Square expands and broadens and grows into sectors only they saw possible from a measly beginning.

Their insight, and foresight is the same one Super Jeffrey holds dear: eventually, our software will replace this new product paperwork process altogether, but until then, we’ll do it for the customer.

Super Jeffrey is just pushing (digital) papers right now. But can you imagine where we can go from there? We can. As the catalog of products Super Jeffrey maintains grows and grows, we can begin to provide our users simple tools to make purchases and initiate sales of those products. As Super Jeffrey coordinates more and more transactions between buyer and supplier, he can begin to make connections only computers can, and predict what’s next — future purchases, new products. He can forecast demands based on historical trends, find our users new customers amongst his users. He can open up a marketplace for these discoveries and transactions to take shape organically. And perhaps what excites Super Jeffrey the most, he can eliminate a lot of administrative work computers are better at than humans. There’s much more to it than that and we wouldn’t want to alert the big guys (Quickbooks were coming for ya. Salesforce, you too. Heck, Square, you might be on the list). For now, we’ve got paperwork to get back to.